Designing for First Time Visitors
The names and organization of pages should make sense to a first time visitor. It is best to not be creative on the navigation names as this will frustrate and drive away first time visitors looking for specific content.
Create a Map
These often look like organizational charts. They usually just contain the title of each page and where it fits in the navigation logic. You could create this with any designing software but using a utility designed for mind mapping or brainstorming will make it much easier. Below is an example: